- 2018-07-23 15:53:14
Office furniture enterprises strengthen
After years of development, the number of enterprises in the office furniture industry has been increasing. However, according to the market visit, it is found that the office furniture products are the same in the eyes of the consumers. In the face of the personalized absence of the office furniture market, the enterprise can only stand out in the fierce competition in the brand forest only by strengthening the design innovation and introducing different products.
Competition consciousness is in the original "price competition"
Relative to the enterprise, the office furniture, as compared with the civil office furniture, can not only directly reflect the culture and image of an enterprise, but also directly affect the working efficiency of the employees because of its function, comfort and beauty.
In addition to the high cost of enterprises in design, manufacturing and sales, there are still a lot of office furniture enterprises lack original products, and the competition consciousness is still in the original "price competition". Besides, the procurement of office furniture is mostly based on "winning the bid at a low price", and the capital recovery time is relatively long, which is also one of the reasons that restrict the development of the enterprise.
People's impression of office furniture is usually rigid and single, mainly to satisfy the basic use of office. With the rapid development of social economy, people demand more and more products, no longer satisfy the use of the past, and put forward higher requirements for the aesthetic appearance and function of the products.
Design innovation assisting office furniture enterprises to upgrade and change
Data show that the high-end office furniture market is becoming a competitive place for many enterprises. Some manufacturers with a strong strategic vision are upgrading their office furniture design through science and technology and humanization to meet the aesthetic and practical needs of high-end customers. In the era of intense competition in the market, where there is a large demand for the market, there is bound to be a variety of products. In order to form a better competitive advantage in the market, the office furniture enterprises have put more and more energy into the design of office furniture, and the content and quality of the office furniture have become an important part of the industrial upgrading.
From the user level, whether it is the enterprise procurement staff, or consumers, in the purchase of office furniture, in addition to the office furniture's fashion appearance, more focus on the comfort and functionality of the product, because these factors directly affect the user's comfort and efficiencystorage rack.
For this reason, the major brand manufacturers are competing to propose solutions for consumers in order to get more users' recognition and form their own market competitive advantages. People in the industry said that the office furniture market is developing from the previous extensive style to the higher level of development, which is both an opportunity and a challenge for many enterprises. In the next few years, the industry will be in a continuous shuffle.
Faced with the increasing number of office furniture brands, office furniture enterprises' competition for market share has become increasingly fierce. In order to gain more market share, each enterprise needs to be based on innovation and design. Only in this way can the brand get a long-term development in the case of office furniture market chaos.